Our Focus Is You

By staying current with the latest developments in eye care, prescription lenses and advances in contact lens technology our vision center can provide you with the best vision, advice and fit today—and in the years to come. Our optometrists and staff takes pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements and your lifestyle needs.

Advanced Family EyeCare is a unique practice. We specialize in medical eye care and specialty contact lenses, but we also practice general optometry. Read about our featured services below.

Who We Are

We Care, and here for you!

Our optometrists and team are the reason that our patients have confidence in our service and return year after year. Our staff is exceptional. We are frequently complemented for the thoroughness and care that we provide.

Each of our staff members contributes to the level of expertise of our office. They will help you gather the necessary information for your examination and will assist you in selecting eyeglass frames that enhance your features and your vision. They will find convenient times for you and your family to schedule your appointments.

  • Certified Experts

  • Professional Team

  • Kind & Courteous

  • Premium Support

Solution

Coming together to find the best solution to your vision is our top priority.

Treatment Plan

We may be able to come up with a couple treatments plans that are efficient and affordable.

Maintenance

We will always follow up to see how you are doing with your treatment plan and make adjustments when needed.

Follow Up

We always want to know how your vision is improving so recommend a yearly follow up.

The Next Step In Eye Care.

Advanced Family EyeCare is committed to providing you with personalized solutions for all your eye needs. Driven by our passion and powered by our modern eye care technology, we’re ready to help you see life with clarity and comfort. Learn more about our award-winning approach today, or book an appointment and experience the next step in eye care.

What We Offer

EYE CARE SERVICES FOR YOU

Our eye care center in Old Bridge offers a full range of eye health services to clients of all ages, from children to older adults: routine eye exams and vision tests, eye disease diagnosis and management.

Orthokeratology

Ortho-K can help you see clearly for one or two days at a time, or possibly even longer. By wearing them regularly at night, you can maintain your clarity of vision for as long as you decide to continue using them. If you decide to use another form of vision correction, simply stop wearing the Ortho-K lenses and your corneas will assume their previous shape once again. Talk to our knowledgeable staff to see whether Ortho-K makes sense for you.

Computer Vision Treatment

Squinting at computer, tablet, or mobile screens for hours at a time is a normal part of our lives in the 21st century. Unfortunately, eye problems associated with this activity are also on the rise. Even if you have never had eye problems before, you may have noticed computer vision syndrome symptoms after two or more hours of screen time.

Ocular Disease Management

Dr. Rebecca Franey and the professionals of Advanced Family EyeCare focuses on treating diseases and conditions that affect the anatomy and physiology of the eye.

Contact Lens Exams

After a comprehensive eye and vision evaluation, the professionals of Advanced Family EyeCare will discuss the variety of contact lens options with you to select the type that best fits your vision needs and lifestyle.

If you suffer from dry eye, allergies, or recurring eye infections, speak with our staff to determine whether contact lenses are right for you.

Eye & Vision Exams

At Advanced Family EyeCare, we strive to provide comprehensive, primary eye care for the whole family. Preventative and routine eye exams are important in maintaining good eye health.

Hard To Fit Contacts

Contact lenses are not an easy solution for every person suffering with vision problems. Some eye conditions make wearing contacts a difficult proposition. However, it does not rule out wearing contact lenses altogether. It just means patients need to discuss options with their eye care provider and obtain specialized hard to fit contacts for their specific vision problems.

Caring for Your Eyes, Improving Your Life.

At Advanced Family EyeCare, our staff is friendly and professional. Our commitment is to provide exceptional customer service to all of our patients. We take pride in our personalized care and strive to spend the necessary time with each patient to ensure a comfortable experience.

Dr. Franey and her staff are passionate about providing high-quality care to our family of patients. We focus on providing comprehensive eye exams, a large selection of fashionable eyewear, all contact lens types and the best possible eye health & vision care. Come in today to meet our staff and make an appointment.

Why Choose Us

The Best Choice for Your Eye Care Needs

At Advanced Family EyeCare, we excel in eye care services. With our expertise and commitment to quality, trust us to fix your vision problems.

Expertise and Experience

The owner of Advanced Family EyeCare, Dr. Franey completed her undergraduate studies at Black Hills State University and Augustana College. She received her Bachelor of Arts in biology from Augustana and went on to graduate Cum Laude with her Doctor of Optometry from the Southern California College of Optometry.

Comprehensive Services

Our eye care center in Sioux Falls offers a full range of eye health services to clients of all ages, from children to older adults: routine eye exams and vision tests, eye disease diagnosis and management.

Customer Satisfaction

Our commitment to exceptional service and customer satisfaction sets us apart. We work closely with you to understand your vision and deliver results that exceed your expectations.

Our optometrists and team are the reason that our patients have confidence in our service and return year after year.

Gallery

What eye care services do you offer?

At Advanced Family EyeCare, Dr. Franey and our entire SIOUX FALLS optometry team are committed to providing advanced vision care in a professional and comfortable environment. As an optometrist in SIOUX FALLS, our primary eye care service includes a complete eye exam that analyzes eye health and vision function. In addition to eye exams and vision testing, Dr. Franey and our team of optometry professionals provide testing for glaucoma, cataracts and macular degeneration. Our SIOUX FALLS optometrist also offers glasses, contact lenses, and pre- and post-operative care.

How often should I get an eye exam?

Dr. Franey and the Advanced Family EyeCare team take even routine eye exams very seriously. During a yearly or bi-yearly examination, our patients will receive a patient history review, a series of vision and eye tests, assessments of eye focusing and movement, and an eye health evaluation. 

Do you offer eye glass frames?

Glasses say so much about your personality and personal style. At Advanced Family EyeCare, we are happy to work with you in selecting frames that complement your features. Our experienced optometry professionals work closely with you to select the proper frames to fit your budget as well as your cosmetic, lifestyle, and vision needs. While working with our experienced staff enables you to select the appropriate frames, we invite you to learn more about which frame styles complement various face shapes.

Do you do Ortho K fittings on site?

Absolutely!

To you accept Vision Plans or Insurance?

Yes, we do! We accept a wide range of plans. Give us a call and our reception team will answer all your questions.

F. A. Q

Frequently Asked

Questions

Here are answers to common questions about our eye care services. Explore how we can enhance your vision and address any queries you may have about our expertise and offerings.

TESTIMONIALS

What Our Clients Say About Us

Highly recommended!!! I cannot believe my experience with Advanced EyeCare. As a new patient, I was skeptical and apprehensive to try somewhere new, but every employee I encountered yesterday blew me away with their professionalism, kindness, patience, and accountability. Thank you to Amanda, Mark,


Dr. Bowen, and the nice man at the front counter (forgot his name!) for reminding me that there is still good customer service in this town! :) I left with a smile and the great feeling of knowing

- Danielle J.

Looking forward to your new high tech facility and my family sincerely appreciates the great service and professionalism we have received over the years. Cheers to many more!

- Dennis T.

I love this place. Theyre fast and very professional. I had my eye appt on a thursday, said glasses would take a week or so. Got a call on that monday morning that they were in. Thats super fast. Staff is very friendly and would definitely recommand to anyone!!

- Sarah L.

Hours

Monday: 8:00 am - 6:00 pm
Tuesday: 8:00 am - 6:00 pm
Wednesday: 8:00 am - 6:00 pm
Thursday: 8:00 am - 6:00 pm
Friday: Closed
Saturday: Closed
Sunday: Closed

Quick Links

2210 W 69th St, Suite 160,

SIOUX FALLS, SD 57108

Phone:
(605) 331-2020

I request to be contacted regarding my vision. Frequency and response time may vary. Message & Data rates may apply. Reply HELP for help or STOP to opt-out.

Privacy Policy | Accessibility

Copyright © 2025 Dr. Rebecca Franey | Advanced Family Eyecare. All rights reserved.